This holiday season, give the gift of a coal subscription box for millennials

Every day on the subway, I’m confronted with ads that suggest I don’t know how to clothe or feed myself, and it seems like there’s no shortage of unnecessary subscription-box services no one asked for. The fake company Coal parodies this coddling startup phenomenon with its own subscription-box service that “sends you a real piece of coal (in fancy, Warby Parker-esque packaging) right in time for the holidays.”
Coal’s very real website features four different