Third-party data isn’t gone forever: Tips for marketers employing data-driven strategies in the GDPR era

Third-party data is often obtained without explicit consent, so we can reasonably expect that all third-party activity will vanish now that GDPR is in effect, right? Don’t panic yet — third-party data isn’t going anywhere. Data collected without GDPR-level consent will become obsolete, but the practice of acquiring data from outside sources is here to stay. To use third-party while complying with GDPR, you have to evaluate and rethink your methods — as well as your partn