There’s a new label to vet brands’ climate change pledges

Courtesy of Climate Neutral A nonprofit organization is trying to give consumers an easy way to make sense of the flood of environmental pledges that companies are suddenly making, with a new product label. Kickstarter and Klean Kanteen are two of the 135 brands that have been “Climate Neutral Certified” by the nonprofit, Climate Neutral.To be carbon neutral, a company needs to essentially cancel out all its heat-trapping pollution. It might do this by investing in tree-planting eff