The Toyota Prius and Rav4 are no longer Prime

The new 2025 Rav4 “Plug-in Hybrid.” | Image: Toyota Toyota’s Prius had its full glow-up redesign for 2023, and now the automaker is switching up its name, too. The 2025 Prius Prime will now go by a more straightforward name: Prius Plug-in Hybrid. The same goes for the Rav4 Prime, which is now called the Rav4 Plug-in Hybrid.
Toyota says the name change “is intended to help consumers more easily identify the powertrain choices” among Prius and Rav4 models. The 2025 ve