The smart way to approach mobile game influencers

GamesBeat recently held two “road show” events on mobile gaming influencers in New York and Seattle (see part one here). At each event, we discussed the rise of influencers and their impact on marketing in the $34 billion mobile gaming market.
The cost of user acquisition and the difficulty of game discovery in a sea of releases on the app stores is forcing companies to reassess their marketing tactics. And influencers such as YouTubers and Twitch streamers have become a cr