The psychology of change: Why we react when social networks shift

Instagram changed its logo last month, and as with almost any significant change to a popular social network, the internet was split. Some loved it. Others disliked it. And the memes started flowing. The Facebook-owned company moved on from its old-fashioned camera icon and embraced a new, minimalist design across its suite of products: Instagram,  Layout, Boomerang, and Hyperlapse. The design changes swept throughout the Instagram app, too. In a blog post the company explained: The simple