The Olympics outdoes the Super Bowl in generating social media buzz

People love watching the Olympic games, and they love talking about them, too. So much so that the online conversation volume for the Summer Olympics has already surpassed this year’s Super Bowl by 7 percent.
This figure is the result of an analysis of social media and other online conversations by audience data company Taykey. The data showed that the opening ceremony generated disappointing ratings on Friday night. But there was a huge surge in conversation volume around the games themse