The mobile publisher’s perspective: Why we’re still talking about transparency

GUEST: We’ve been talking about the need for more transparency in mobile advertising for quite some time, so what’s the holdup? Turns out the answer is simple: We haven’t been ready.
The perceived delay in transparency is actually in line with the industry’s natural progression. As advertisers’ adoption of mobile ads increases, so will transparency, just as it did with the maturation of desktop.
Consumers’ embrace of mobile devices is well-documented, but many