The links that do it all, and the scrappy startups that power them

Illustration by Claudia Chinyere Akole If you want to learn more about an influencer, there’s one place you always know to look: that link in bio.
These singular, powerful links blanket the internet through companies like Carrd, Linktree, and Bio.fm. “We see Linktree used on pretty much every social platform... on email signatures and business cards, and then across Medium, and Spotify, and Pinterest, and TikTok, and Twitter,” says Alex Zaccaria, Linktree’s CEO. The serv