The Gamer’s Brain excerpt: Good UX is key to crafting fun

GUEST: Creating video games can be hard, and creating a fun and engaging experience is a real challenge. While there is no clear recipe for developing successful games, there are known ingredients. The Gamer’s Brain: How Neuroscience and UX Can Impact Video Game Design is a book about using knowledge in cognitive psychology as well as guidelines and methodology from the user experience (UX) discipline to help game developers identify and understand those ingredients so they can craft their