The future of advertising is AI or die

GUEST: In today’s consumer market, every company needs to be a tech company, and retailers are no exception. Giants like Amazon, Walmart, and Alibaba are racing to redefine the retail experience. They’re quickly proving that advancements in both brick-and-mortar and ecommerce capabilities are needed. The problem is, many retailers haven’t implemented the technology necessary to compete. I hear a lot of buzzwords in the tech startup field, but the term that seems to be thrown ar