The first 4K TVs running Amazon’s software and Alexa launch today for under $500

Like Roku before it, Amazon is working with TV makers to release smart televisions with the company’s own software filling in as the main operating system. Today we’re getting a much better idea of what that looks like with the inexpensive Element Amazon Fire TV Edition 4K TV lineup. These TVs will also be sold under the Westinghouse brand (instead of Element) depending on market. They’re available to preorder at Amazon for prices ranging from $449 (43-inch model) to only $899