The Ever photo app turned users’ private snaps into AI facial recognition fodder

A photo storage app that offers users “free, unlimited private backup of all your life’s memories” has been secretly using customers’ private snaps to train and sell facial recognition software.As detailed in a report from NBC News, the startup Ever launched as a simple cloud storage business in 2013,but pivoted to become a facial recognition technology vendor in 2017 after realizing that a photo app “wasn’t going to be a venture-scale business.”Custome