The Eminem AR show

With the debut of his Eminem Augmented app at Coachella last night, hip hop’s not-so-merry prankster took the (somewhat revolutionary) step of embracing the machine that so many musicians have raged against — by building an experience that actually enhances the way modern fans see live music.
Rather than fighting the mobile phone phenomena, which has fans watching sets through the reflected glow of a cell phone’s live recording, the multiplatinum megastar decided to lose