The case for the American mall

The customer isn't always right. For example, the management at South Coast Plaza would prefer that you, or I, or any visitor for that matter, not refer to the mammoth complex as "a mall." South Coast Plaza is a luxury shopping experience, and a global shopping destination, home to an "unparalleled collection of 250 boutiques and department stores," including Bulgari, Chanel, and Roger Vivier, among others, in Costa Mesa, California, a quick 20-minute jaunt from the beach. A promotional video na