The big business behind the NBA’s move into esports

GUEST: A major professional sports league will operate an esports league, a first for the esports industry, with the National Basketball Association and Take-Two Interactive Software’s early endeavor for gamers to compete while representing NBA teams. This partnership represents a watershed moment for the burgeoning esports industry with implications for both fans of long-established sports leagues and gamers around the world.
Why now for the NBA
Television viewership drives the majority o