The benefits of confidentially filing for an IPO

GUEST: Recently, Snapchat’s parent company, Snap Inc., made news with an announcement that it had confidentially filed for an initial public offering (IPO). As expected, news about the company’s potential on the public markets has caused lots of chatter from a wide-ranging audience, including investors, financial analysts, entrepreneurs, business leaders and consumers – but it also put the spotlight back on the popularity of confidential IPO filings.
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