The 4 trends and technologies that will shape mobile game marketing

GUEST: Mobile game marketing is a competitive and rapidly evolving space, and it’s becoming more nuanced in its execution with each passing year. Recently, Facebook has emerged as a dominant UA player; TV advertising for mobile is becoming big business; and we’ve even seen mobile games sponsor soccer teams.
What other changes does the future hold for mobile game marketing? What opportunities are there for forward-thinking marketers looking to get ahead of the game?
Here are five tren