Thanksgiving e-commerce spend to top $3.5B, mobile accounting for one-third of sales

The 2018 holiday season is predicted to be a bumper year for e-commerce, helped by economic forces like lower unemployment and underlying trends like an ever-growing proportion of shoppers opting to spend their money online, and specifically on mobile devices. Thanksgiving, a day when brick-and-mortar stores tend to be closed, is a big one for online spending, and so far it’s off to a flying start.
Adobe, which puts out real-time analytics tracking e-commerce sales, said that as of 10am &n