Teads begins consolidation of ad tech by acquiring Brainient’s interactive video

Fresh off raising $47 million in debt financing, video ad tech leader Teads announced today that it has paid an undisclosed sum for interactive video startup Brainient.
New York-based Teads is known for its native video advertising platform that has become ubiquitous across the web and mobile and includes vertical, square, 360°, and live video formats.
With the purchase of Brainient, Teads will incorporate interactive video technology, as well as additional tools to personalize and target vi