Target Circle and TapHeaven team up in a mobile marketing merger

Target Circle and TapHeaven announced they’re merging into a single company under the Target Circle brand.
TapHeavenco-founder and CEO Chris Hoyt, who is becoming chief growth officer at the combined organization, said the two companies have been “trying to solve the same problem” — namely, eliminating many of the inefficiencies in the mobile advertising business.
Hoyt said that for Target Circle,that meant trying to “unify this fragmented ecosystem into a sing