Tapjoy says rewarded ads improve mobile app loyalty by 4X

Tapjoy said a new study shows that rewarded advertising helps app developers keep users engaged longer.
The study for mobile advertisers and app developers showed rewarded advertisements can help boost app retention by about four times. The study also found that among ad formats studied for mobile apps, rewarded video ads are the most effective for increasing retention, or how often a user returns to the app.
A rewarded advertising offer is an ad that gifts app players with virtual cur