SYFY launches Snapchat Show 'GEEKLY' as Snap strips ephemerality from product

Snapchat is getting a little geekier. 
SYFY WIRE has launched GEEKLY, a Snapchat Show that covers science fiction, fantasy, paranormal horror, and superhero news and culture as Snap and SYFY expand their digital entertainment programming.
SEE ALSO: Snapchat just completely redesigned its app. Here's why.
Premiering Thursday with new episodes dropping weekly at 6 a.m. ET, GEEKLY will cover "what’s going on that week in the genre at large and then use the news of the week as a catalyst