Surge pricing is coming to food delivery

GUEST: If you think that paying 6x for Uber is a bitter injustice, brace yourself: surge pricing is coming to on-demand food delivery. The delivery companies cannot afford their driver fleets without making this change. It’s sheer economics and a trend that will shape the future of online food ordering.
Surge pricing may seem obvious given that Sprig introduced it in 2014. But consider this question: Why didn’t the other deliverers follow suit back then? Well, Sprig makes and deliver