SugarCRM moves into marketing automation with Salesfusion acquisition

SugarCRM announced today that it has acquired Atlanta-based Salesfusion to help build out the marketing automation side of its business. The deal closed last Friday. The companies did not share the purchase price.
CEO Craig Charlton, who joined the company in February, says he recognized that marketing automation was an area of the platform that badly needed enhancing. Faced with a build or buy decision, he decided it would be faster to buy a company and began looking for an acquisition target.