Subscription fatigue hasn’t hit yet

U.S. consumers are still embracing subscriptions. More than a third (34%) of Americans say they believe they’ll increase the number of subscription services they use over the next two years, according to a new report from eMarketer. This is following an increase to three subscription services on average, up from 2.4 services five years ago.
The report cited data from subscription platform Zuora and The Harris Poll in making these determinations.
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