Streaming services really want you to buy stuff while you watch TV

Illustration by Alex Castro / The Verge For streamers like Paramount, Disney, Netflix, and Peacock, it’s not enough that you watch TV on the platform — they want to own what you do on your phone, too.
Paramount announced today that it would launch a new “mobile shopping experience” during this weekend’s CMT Music Awards red carpet. Partnering with a company called Shopsense AI, Paramount says viewers will be able to browse and purchase items inspired by what’s