25-07-2024 20:28 via mashable.com

'Spotlight on Paris' is NBC's latest bid for Gen Z Olympic attention

"We're trying to reach everyone in the United States," Josh Noval, the SVP of Olympic Sales at NBCUniversal, told Mashable.The network's latest bid to draw in viewers to the 2024 Paris Olympics is Spotlight on Paris, a roughly one hour TikTok Live show debuting daily throughout the Games at 4:45pm ET. SEE ALSO:Who will appear in the Olympics Opening Ceremony?
Presented in partnership with Toyota and hosted by Savannah Sellers, the co-Anchor of NBC News' Morning News NOW, and TikTokker and r
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