Spotify will only let you listen to this song if it’s raining

The Austin-based band White Denim has a new song out today, but you can only listen to it if it’s raining where you are. Spotify is releasing the track, called “Seek No Shelter,” as part of a partnership with The North Face, which is trying to sell its new rain jacket, Pitchfork reports. I guess the idea is you won’t need to seek shelter during a rainstorm if you have a sick new jacket.A song for rainy days only
The streaming service is using geotargeting to make the song