Spotify tests interactive ads that listen for your voice

Spotify is testing ads that listeners can interact with using their voices, reports TechCrunch. The idea is that when a user hears a voice-controlled ad, they can say “play now” and be taken to a piece of relevant content. Two ads are currently being used with the new functionality: one for Unilever’s Axe products and another for a Spotify podcast called Stay Free: The Story of the Clash.If you say the key phrase during either ad, you’ll be taken directly to the podcast