Spotify announces a program to ‘identify and break’ new music superstars

Spotify just announced a new program called RISE, intended to “identify and break the next wave of music superstars.”
The promises of the program are a little vague, but Spotify says its hand-picked artists will be aided with “multi-tiered marketing” and “editorial programming,” including social promotion, a special “mixed-media” RISE playlist, “bespoke” videos about their life stories, and some kind of platform-sponsored “experie