Spike Jonze's new perfume ad is the only perfume ad worth watching

Most perfume ads are awkward affairs, loaded with celebrities, ludicrous levels of glitz, and laughable dialog that runs the embarrassing gamut from portentous ("I'm not going to be the person I'm expected to be any more") to childish ("I'm a dancer! I love to dance!"). The ad for Kenzo World's newest perfume starts in much the same way, with a slow zoom on a woman in a glamorous dress, sat at a table in an ostentatious ballroom. But ignore the pretentious opening — this is something a lit