Sokowatch raises $14M to digitize Africa’s informal B2B supply-chain

Kenyabased B2B e-commerce startup Sokowatch has raised $14 million in Series A funding toward its mission of revamping supply-chain markets for Africa’s informal retailers.
From Nairobi, the company has created a platform that connects merchants directly to local and multinational suppliers — such as Unileverand Proctor and Gamble — and digitizes orders, payments and delivery-logistics.
Since launching in 2016, and raising a $2 million seed round in 2018, Sokowatchhas expanded