SoftBank-backed Brandless shuts its doors for good

It was a roller coaster ride — a short one.
Brandless, a San Francisco-based e-commerce company that made and sold an assortment of “cruelty-free” products in beauty and personal care, household, baby and pet categories, has shut its doors less than three years after officially opening them in July 2017.
In a statement provided to the news outlet Protocol, the company cited a “fiercely competitive” retail market. As part of its shut-down, the company will reportedly