Snapchat reportedly buys a mobile search app to make messaging even more personal

Snapchat is continuing on its quest to redefine mobile.
The mobile storytelling app is acquiring Vurb, a search and discovery app, for $100 million in a cash and stock deal, according to The Information. 
First, it was disappearing messages. Then, it was vertical video. Next, Snapchat could bring more to search. 
Founded in 2011, Vurb attempted to make search more mobile-friendly, digestible and shareable by converting results into mobile cards. All within one app, users could search f