Snapchat has become a content creation tool for Instagram and Twitter users

It’s arguable that Snapchat stopped being culturally relevant when Kylie Jenner declared it dead and Rihanna disavowed it. This past weekend, however, it seemed like everyone was re-downloading, reopening, or trying out Snapchat for the first time in years. The cause was two new Snapchat filters, which allow users to look at gender swapped versions of themselves by adding traditional masculine features (beards and short hair) or normative female features (makeup, long hair, and a softer c