Snap is slowly growing, but it’s banking on augmented reality to sustain it

Illustration by Alex Castro / The Verge Snap’s future depends on how well it builds its augmented reality platform. The company announced in its quarterly earnings call today that it added more users — 7 million in the last quarter — and generated more money, but it’s still unprofitable and lags far behind other social platforms like Facebook and Instagram in terms of user base size. Instagram’s ephemeral Stories product counts 500 million users per day as of Janua