Shine pivots from network-level ad blocking, rebrands as Rainbow to focus on verifying quality ads

Nobody likes ads, right? Well, almost nobody. This is why ad-blocking tools are so popular among internet users — it gives them access to their usual services, sans the hassle of viewing pesky promotions.
But like them or not, advertisements are what pay for many things you enjoy online, be it Facebook or a newspaper. And this discrepancy between “nobody likes ads” and “ads fund things that people like” is where companies such as Israel’s Shine have been