02-11-2017 16:29 via theverge.com

SEC warns celebrities over endorsing ICOs without proper disclosure

Celebrities have been known to endorse everything from smartphones to fish fingers, oftentimes without proper disclosure on social media platforms like Instagram. Though the Federal Trade Commission has repeatedly warned influencers, now the US Securities and Exchange Commission is getting involved. It’s adding initial coin offerings (ICOs) to the list of goods stars can’t hawk without disclosing the nature and amount of compensation they’re being paid to advertise them.
The SE
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