SeatGeek signs up Facebook as primary ticketing distributor

Ticketing platform SeatGeek has signed Facebook up as a distribution partner, allowing sports fans and gig-goers to buy tickets directly through the world’s biggest social network.
Though SeatGeek is better known as an aggregator and secondary ticketing marketplace for resellers, the company announced last year that it would begin to target rightsholders with a new primary ticketing platform. However, SeatGeek Open wasn’t pitched as a destination for buying and selling tickets; rathe