Scottish startup TVSquared raises $6.5 million to help brands optimize their TV ad spending

TVSquared, a Scottish startup that specializes in measuring the impact of TV ad campaigns, has announced a $6.5 million funding round from West Coast Capital and Scottish Investment Bank. This takes the company’s total funding to almost $10 million.
Founded out of Edinburgh in 2012, TVSquared claims that hundreds of brands, agencies, and networks across 50 countries use its product to establish which TV spots drive the most engagement and how they can reach the most relevant target au