06-11-2017 14:01 via feedproxy.google.com

Salesforce bets big on personalization with software updates

Salesforce’s big Dreamforce conference is this week, and the company’s announcements are all about personalization and customization.
Salesforce is trying to capitalize on the role it plays at the center of corporate processes and make its tools more useful so that businesses can tailor software to their needs. It’s an important move for Salesforce as the company continues to face competition from the likes of Microsoft and Oracle.
Trailhead, Salesforce’s e-learning
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