Retail Zipline raises $9.6M from Emergence and Serena Williams

Retail Zipline, a startup aiming to improve communication between retail stores and corporate decision makers, announced today that it has raised $9.6 million in Series A funding.
CEO Melissa Wong previously worked in corporate communications for Old Navy, where she said she saw “such a disconnect between what was decided in headquarters and what was decided in stores.” For example, management might decide on a big marketing push to sell any remaining Mother’s Day-related items