Retail role play

Joe Apprendi Contributor Joe Apprendi is a general partner at Revel Partners. More posts by this contributorTaxing your privacy The new era in mobile
Retailers and brands have both seen a tremendous shift in traditional retail dynamics, with merchants and marketplaces increasingly ceding control of the online and in-store shopping experience to the brands themselves. Democratizing access to data through new verticalized tools, however, represents a unique opportunity for retailers to lever