Report: Morgan Stanley lands coveted Uber IPO role

Uberhas reportedly picked Morgan Stanleyto lead its upcoming initial public offering, news of which became public last week when the ride-hailing giant filed confidentially with the U.S. Securities and Exchange Commission for an IPO expected in the first quarter of 2019.
Uber’s choice, first reported by Bloomberg, comes after a months-long bidding war, of sorts, between Morgan Stanley and Goldman Sachs. The pair of investment banks presented IPO plans to Uber this fall, in hopes