Refreshing The Verge: writing a new mission statement

The Verge turns five on November 1st, and we’re in the process of refreshing our entire brand for the next five years. In Refreshing The Verge, we’ll be looking at how that refresh process works, and what it’s like to adapt a brand like The Verge to a world where media platforms have become dominant.
When we launched The Verge in 2011, our founding team was a very small group of people who’d worked together for a long time, joining a company called SB Nation that had