Refreshing The Verge: how does this thing make money, anyway?

The Verge turns five on November 1st, and we’re in the process of refreshing our entire brand for the next five years. In Refreshing The Verge, we’ll be looking at how that refresh process works, and what it’s like to adapt a brand like The Verge to a world where media platforms have become dominant.
In the five years since we launched The Verge, a lot of things have changed about our brand and the media industry it operates in: our mission has expanded to cover science, cultur