ProBeat: Google’s RCS business messaging push is too much, too early

OPINION: Google yesterday announced that the rich communication services (RCS) messaging experience on Android is now open to businesses. Nobody is using RCS yet, but businesses are already being encouraged to get on board. This is a big mistake.
First, some background. The default SMS app on Android — unless the carrier decides to change it — is called Messages. Google is using this app to push its implementation of RCS so that Android phones can offer features like group messaging,