Premier is Lyft’s answer for Uber Black

Lyft is launching a luxury ride service called Lyft Premier to compete with Uber Black.
Though Uber is the 800-pound gorilla in the ride-sharing world, Lyft is no slouch either. And Uber’s most luxurious offering is the original Uber Black car service. For years, Lyft hasn’t had an offering to compete, preferring to focus on building out its standard ride-sharing service.
Lyft says that 60 percent of its riders have requested an option for a more luxurious ride. The company says Prem