PR under pressure: Managing your company’s crises (podcast)

GUEST: Companies that have successfully managed crisis realize that how they behave in the minutes, days, and weeks following a crisis is even more important than what actually happened. A company’s ability to successfully manage a challenging news cycle is paramount to maintaining company value.
While working in the White House during the Obama Administration, Eric Schultz was the person you wanted in the trenches with you during times of crisis. As the former White House principal d